Don't worry Izzy, with tires and rims like those, there is no possibility of this becoming a show truck.
As for names, I thought up a few suggestions:
"Workhorse"
"Midnight Oil"
"On the Job"
"Long Hours"
"Hardly Working"
and here's a good one...
"Bizzy Izzy"!
Loving the build so far, keep it up!
